How Data Direct sources and Maintains Consumer Data

Data Direct collects, collates and maintains consumer data from a variety of publicly available and inhouse company resources and marketing initiatives in each country and market we operate in:

These include:

Wholesale data partners we trust

Government sources and publicly available data

Consumer and market research surveys

Marketing campaign partnerships with local and international social media, digital, finance, tourism, retail and broadcast media partners

Data Direct is also a market leader and at the forefront of running brand-funded competitions, transactional website partnerships, rewards programs and branded video campaigns across
multiple platforms including broadcast TV, online, mobile, social media and on-site activations.

Once collected, we mine the mass dataset to identify patterns, lifestyle trends and discover new and insightful knowledge,
with the aim of helping organizations meet their business and marketing goals.

How Data Direct updates the data

We update the global master file and individual market datasets quarterly.

As well as adding new records to our dataset we also regularly update the personal information of the existing records and append new fields / flags to these records as they are collected.

Our data maintenance team are constantly running data collection campaigns in each of our global regions to update each countries master file regularly.

The volume of new records added in each region can vary dependent on the following:

  • Number of data collection campaigns.
  • Size of data collection campaigns ie: nationwide, city specific, genre etc.
  • Consumer take-up of campaigns.

As well as adding new records to our dataset, we also update the personal information of the existing records and append
new fields / flags to these records as they are they are collected.

Responsive dates are also updated by analysis of marketing campaigns both internally and via our customers.

In terms of data quality, our databases are washed monthly against the relevant national Do Not Call registers and our
emails are washed prior to client delivery to ensure optimal delivery rates.

Mobile numbers are also pinged prior to client delivery.

We also run our addresses monthly against national change of address registers in each market.

Each year we also engage with third party government sites we source data from to verify sections of our datasets where applicable.