Australia

In Australia the Data Direct consumer dataset complete with detailed audience segment profiling, is the largest & most up to date data-set available for organisations to target potential customers across various marketing channels including:

  • EDM
  • SMS
  • TELEMARKETING
  • SOCIAL MEDIA LINKAGE
  • RETARGETING
  • DIRECT MAIL
  • ID VERIFICATION
  • DIRECT MAIL
  • DATA MODELLING

Australian Consumer Market Audience Profile Segments

Financial Profiles

6,223,215

Income

  • Salary
  • Superannuation Fund
  • Share dividends
  • Directors fees, foreign investment

Expenditure

  • Mortgages
  • Personal Loans
  • Local Government Rates
  • Insurance
  • Body Corporate / accountant fees
  • Lease payments – vehicles / Non vehicles

Property Status Profiles

2,211,009

  • Own or rent
  • Property type -house or unit
  • Pool / solar power installed
  • Body corporate payments
  • Capital housing payments

Entertainment, Lifestyle, Fashion Profiles

6,977,003

  • Dining, entertainment, theater, cinema
  • Online purchasing
  • Sporting associations and club fees
  • Broadband & Pay TV usage
  • Home audio equipment / gaming / boating
  • Adult / Teenage male & female clothing and fashion expenditure

Education Enrolments

2,565,438

  • Private Healthcare Insurance
  • Dental / GP / Specialists
  • Private hospital
  • Medicines and pharmaceutical Expenditure
  • Sunscreens and skin care expenditure