Privacy Policy

Personal information covers three categories:

• Information you choose to provide us when you voluntarily register, such as your name, address, date of birth, and telephone number.
• Details collected when you answer questions on our website to participate in contests.
• Automatic collection including cookies and web beacons, and your IP-address.

We use and/or disclose your personal information for the purposes of direct marketing as permitted by applicable law. Promoters may share your information with their service providers and other promotion partners.

Listed uses include:

• Advertising, marketing, and promotional purposes including direct marketing
• Creating insights, directing and addressing campaigns, validating, modelling, data matching
• Appending the information to databases for the purposes of linkage and profiling
• Linkage of data, files, records and other information, platforms
• Delivery channels to other data, files, records and information
• Facilitating, provisioning, assisting and arranging the deployment of campaigns
• Review and evaluate the specific data
• Identify new consumers across a range of marketing channels
• Segment actual or potential customers into groups with similar characteristics
• Predict customer behaviour
• Create and maintain custom audiences
• Conduct data linkages and data matching with other data held by our partners
• Confirm, update or enhance the identity, contact details or related information
• Conduct other data analytics activities in respect of actual or potential customers

We may also optimise our service to you by displaying content and advertising customised to your preferences and interests. This aggregated information does not identify you.

Collection includes how you connect to the internet (including IP address), how you engage with our site, screen resolution, browser data stored on your device (such as cookies), and location data (city, region of the IP address you used when accessing our services). We will only retain your device information for 24 months from date of collection.

Except as described in this privacy policy and allowed by applicable law, we keep your personal information in confidence and do not disclose it for identification purposes or convey it to third parties without your consent.

You may request us not to disclose your personal information to another organisation if the purpose is to facilitate direct marketing. If you ask us the source of our information, we will notify you the identity of this source within a reasonable period unless it is impracticable and unreasonable to do so. Our employees have access to only the information they require for their work.

If you win our contest, it is a condition of entry that you give us permission to publish your first name, place of origin and a photograph of you. We may transfer, sell or assign aggregated information to any entity to which we divest all or a portion of our business.

Data Direct may use performance tracking technology within our emails to improve our future interactions with you, capturing information including the time and date you open our email and the type of device used. We use this primarily to understand whether our emails are opened and what links are clicked on. We may share this information with other organisations to help them improve their own interactions with you.

You can access your personal information or make a complaint or request that your personal information is corrected, your account is deleted, or that we provide you with the source of your information. If we correct information that has been disclosed to a third party, we will take reasonable steps to inform the third party of the correction, and will respond within a reasonable time period.

For this jurisdiction, complaints may also be escalated to Personal Data Protection Committee (PDPC).

If we no longer need your personal information, and law does not otherwise require it, we will take reasonable steps to destroy the information and de-identify it.

Data Direct does not allow advertisements to be targeted at individuals under the age of 18, and does not knowingly collect Personal Information from or about children under the age of 18. If we learn that we have collected Personal Information on a child under the age of 18, we will delete that data from our systems. Data Direct encourages parents and guardians to monitor their children's activities online.

Data Direct is based in Singapore, which is where our main databases are. We also operate elsewhere in and outside the European Economic Area, so we may access your personal information from and transfer it to these locations, protected by European data protection standards where applicable. We may also transfer your data to our partners in the United States of America.

Safeguards implemented include:

• Sending your personal information to countries approved as having high quality data protection laws, such as Switzerland, Canada and the Isle of Man.
• Putting in place a contract with the recipient of your personal information that provides a suitable level of protection.
• Sending your personal information to a member organisation approved as providing a suitable level of protection.

Your personal information is held and stored in a databank server, which is located in Australia. We do not assume responsibility for the publication of information due to errors during transmission or unauthorised access by third parties. You should be aware that information you voluntarily reveal over the internet can be used by others, if you reveal personal information, you do so at your own risk.

We'll keep your personal information for an indefinite period of time so we can continue to provide you with offers and promotions from ourselves and our partners that fit your profile, or to comply with our legal obligations, resolve disputes and enforce our rights. Our need to use your personal information is reassessed on a regular basis, and information no longer required is disposed of.

This privacy policy is available to you at all times. It may be altered from time to time. Should you require further information, or have any objections or questions, please email us at [email protected] or write to Data Direct Pte Ltd, 39 Robinson Rd, #11-01, Singapore 068911.