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Data Direct Digital collects data directly from the consumer.
We run brand-funded competitions, transactional websites, rewards programs and branded video campaigns across
multiple platforms including broadcast TV, online, mobile, social media and on-site activations. We have been running these
data collection campaigns globally since February 2012.
Once collected, we mine the mass dataset to identify patterns, lifestyle trends and discover new and insightful knowledge,
with the aim of helping organisations meet their business and marketing goals.
We update each countries master file regularly and we are constantly running data collection campaigns in each region.
The volume of new records added in each geography monthly traditionally varies dependant on the following:
As well as adding new records to our dataset, we also update the personal information of the existing records and append
new fields / flags to these records as they are they are collected.
Responsive dates are also updated by analysis of marketing campaigns both internally and via our customers.
In terms of data quality, our databases are washed monthly against the relevant national Do Not Call registers and our
emails are washed prior to client delivery to ensure optimal delivery rates.
Mobile numbers are also pinged prior to client delivery.
We also run our addresses monthly against national change of address registers.
We also engage with third party government sites to verify sections of our datasets where applicable.
