Global Deterministic Audience Infrastructure

Our network includes over 800 million addressable hashed email records across seven regions and more than 30 countries, engineered and built from Data Direct's owned and controlled consumer data assets. Headquartered out of Singapore with offices in Australia and North America, Data Direct International is a leading consumer data insights agency and supplier of privacy and regulatory compliant consumer data across seven regions and 37 countries globally.

Core capabilities

• Deterministic matching across hashed email and mobile identifiers
• Country-specific segmentation aligned to local market structures
• Integration into approved DSP and data marketplace environments
• Cross-device audience resolution
• Structured suppression and consent management workflows
• Ongoing scheduled data refresh cycles to maintain accuracy and relevance

Regional audience data

Consumer data licensing

Data Direct offers B2C solutions under license for 24–36 month terms across market segments including:

• ID Verification & Financial Services
• Crypto & Gig Economy
• Digital Marketing & HEMs
• Tourism & Retail
• FMCG & Real Estate
• Not for Profit & Government

• All data supplied under license for unlimited use for the term of the licensing agreement
• All supplied data includes key contact fields: name, age, address, email and mobile with matching record profiling
• All supplied data is unique and washed against existing datasets to identify duplicates prior to delivery
• Non-connect records replaced at no cost for the term of the licensing agreement
• Suppression list updates supplied monthly or quarterly for the term of the licensing agreement

Regulatory compliance

Data Direct is a global industry leader in terms of data security, adherence to government regulations and industry standard privacy compliance codes and procedures across all our markets. Data Direct employs privacy and security measures to safeguard the personal information in its possession, committed to industry-standard practices to prevent unauthorised access, disclosure, alteration and misuse of personal information.

Managing consumer consent

Data Direct has a dedicated privacy team who manage any consumer opt-out requests via email, phone and direct mail in real time. We provide all clients with quarterly suppression file updates for the duration of their licensing agreement, and maintain both global and country-specific suppression lists.