Data Direct obtains data from a combination of authorised sources. Depending on the market and dataset, these may include:
Sources and collection methods vary between markets. Before making data available, Data Direct considers the source, permitted purposes, applicable licensing conditions and relevant privacy requirements.
Data may be organised and analysed to support audience selection and related services. Available attributes and permitted uses depend on the relevant source and agreement.
Datasets are reviewed and refreshed periodically. The timing and type of review vary according to the source, market and intended use.
Data-quality processes may include:
These processes support data quality but do not guarantee that every record will be current, deliverable or appropriate for every campaign. Clients must use data only for the purposes and channels permitted under their agreement and applicable law.
