PETER KHALIL-EMAIL CAMPAIGN OVERVIEW
Eight Dragons Produced a series of three videos for the Labor candidate in the Seat of Wills, Peter Khalil.
The first video was an introductory video to introduce Peter to the electorate and was launched at the beginning of the campaign. The following videos were based around selected campaign issues.
The consumer database of Eight Dragons was then used to select email addresses for people in the seat of Wills and the videos were sent via EDM to these people in the electorate.
Contact details of people in the electorate were also supplied for matching into Facebook for the purpose of social media advertising.